In 2023, we were entrusted with a task both honorable and historic — launching the new Asante Kotoko Football Club jerseys. Representing the pride of the Ashanti Kingdom and one of Ghana’s most iconic clubs, this was more than just a kit reveal — it was a cultural statement for a powerhouse in Ghanaian football history.
We didn’t just unveil a jersey — we told a story.A story of legacy and grit. Of warriors in red. Of roots that run deep. Wins and losses that make the porcupines of the land who they are. Our concept brought the past and present together in a visually striking campaign — starring the club’s own players and models. The shoot captured decades of sacrifice and triumph, infused with bold color palettes that reflected Kotoko’s fierce heritage and new-age energy.
Every image was paired with carefully crafted taglines and captions that made fans feel like they were part of something legendary. The result? A social media rollout that went viral — driving unmatched engagement, sparking conversations, and capturing national attention.This wasn’t just a jersey drop.It was a cultural moment that spoke to both the old and new fans and captured their hearts.
New, bold and authentic!
And we made it unforgettable.
