Pushing Progress Forward for PROSPA

Branding

We wanted to bring movement to the whole PROSPA brand experience. Inspired by small superstores, we created three recognisable shapes, originating from the words Shopping, Trust and Investments to bring direction and depth to the mark. A series of thinking, plus a spontaneous road trip around Accra, quickly showed us what a chain of small superstores was all about. Dedicated to speed and immediacy, we decided to work in a way that was just as fast and committed as the brand.”

Martin Luther seconds our quest for growth in his words…”Our Lord has written the promise of resurrection, not in books alone, but in every leaf in springtime.” This inspires us to rise to endless gift of growth as an evidence of life in the significance of nature…specifically THE LEAF. THE LEAF of a plant helps determine
how PROSPEROUS the plant is. In reality, a tree with withered leaves will be considered weak against one with fresh, green and blooming leaves. Not only does the one with fresh, green and blooming leaves look attractive, but it sums up the SUCCESS story of the entire plant. Therefore, it becomes a symbol of LIFE, GROWTH and PROSPERITY…just as the Psalmist did not forget the importance of THE LEAF in chapter 1 verse 3 of his book that says… “He will be like a tree firmly planted by streams of water, which yields its fruit in its season and its LEAF does not wither; And in whatever he does, he prospers”. THE LEAF was the symbol the dove brought to Noah to confirm “LIFE” outside the ark. In all the above and several observations in our daily activities, we concluded on THE LEAF embosed on the letter “P” as the preferred symbol for the idea we put across.