Authentic Brand Expression – Méraki

Branding

When Akosua, Head of strategy for Meraki approached us, she wanted a name that will evoke and help realise her new business ambition of becoming ‘the go to brand for advertising and print. This inspired our holistic approach to creating an identity with Depth, Energy and Humanity.

The art direction of the brand purposefully moves away from the luxurious clichés of Advertising and print, Instead it focuses on giving a heightened perspective to everything – inspiring a feeling of rising above and being in control.

  • Author CreativeDash
  • Year 2014
  • Worktype Case Study